It’s by far the most popular development platform around, but what is WordPress website design and why use it?
What is WordPress website design?
In its purest form, WordPress is a Content Management System (CMS) for website development work. In non-tech speak it provides a basic chassis for a skilled developer to build any kind of website.
What’s more, the WordPress CMS is incredibly popular. Launched in 2003 as primarily a blogging platform, it now powers 34% of all websites. Large corporations such as MTV, Sony Music, Marks and Spencer, Walt Disney, Facebook and Mercedes Benz all use it as part of their online presence.
Why use WordPress to design a website?
The beauty of WordPress is that it is highly customisable and it cuts down on the lines of code that need to be written. These two factors save WordPress website designers time and therefore clients save money.
Time and money are important factors for small businesses, especially if they are trying to get off the ground and establish themselves. However, WordPress provides many other benefits that they can consequently tap in to.
Build any kind of website
WordPress provides the framework for a website designer to put together any kind of Internet site. A brochure based business website; a site to take online bookings or even an Ecommerce website are possible with the platform. Take a look at our portfolio work to see the range of unique and custom websites that can be built.
WordPress is easy to manage
As WordPress is a Content Management System it is easy for the end user to manage. A skilled WordPress website designer can put together a beautiful site, which the end user can then upload new documents, images and pages that will slide right in to the layout.
What’s more, utilising a CMS allows end users to not only upload content, but also to schedule it. Advertising campaigns, press releases, blog posts and more can thus be setup to go live when the business is ready to launch a new promotion, product or service.
Search Engine Optimisation benefits
WordPress is extremely search engine friendly. The platform brings a whole host of SEO benefits that help websites built with it to consequently rise up the Google rankings.
Title tags and Meta descriptions are outputted by default. What’s more, XML sitemaps can be produced to aid search engines to crawl. Seconds can be shaved off page load times with image optimisation.
WordPress can be taken further though. Page caching can be incorporated, as well as minifying HTML, CSS and JavaScript, for faster page load times. Search engines love quickly loading websites, boosting them up the rankings as a result. So too do website users who don’t have to wait for pages to load.
Mobile friendly
Optimising websites for mobile screens is now vital. Over 50% of website visitors come from mobile devices and responsive websites rank higher in search as a result.
Responsive WordPress website designs are easy to build and thus look great on all screen sizes across devices. Something customers of a small business will appreciate as well as search engines.
WordPress is super scalable
The great thing about the WordPress framework is that it is highly scalable. Therefore, as a small business grows, a WordPress website design has no problem responding to the increased demands placed upon it.
As a business grows and customers subsequently come from across the globe, WordPress websites can incorporate a Content Delivery Network (CDN). Once a CDN is in place, blazing fast page speeds can thus be achieved wherever in the world a website visitor is located.
The bottom line on WordPress website design
A website is a basic necessity for any small business. A WordPress web design makes it easy for any small business to save time and subsequently money establishing a presence in their market.
The bottom line is that the WordPress platform can improve a small business’ bottom line. A website designed on WordPress can increase profitability without being costly to set up and maintain.