Hypnotherapy website for a professional therapist
Moira Ballantine is a Clinical Hypnotherapist based in Leamington Spa, Warwickshire. She has a long and happy client list, helping patients to quit smoking, lose weight and deal with issues such as anxiety and stress. Moira approached us to build a hypnotherapist website design to take her practice to the next level.
Project Overview:
To make a hypnotherapist website design that would showcase the range of treatments available. Furthermore, to highlight the many satisfied clients and also optimise the website for search engines (SEO).
Services Provided:
- WordPress web design and development
- SEO
The complete hypnotherapy website design
The finished website design certainly achieved the effect that Moira wanted.
Firstly, on arriving on the homepage, Moira wanted an instant feeling of calm, relaxation and a safe space. We achieved this through the use of a very clean, stripped-back layout, nice curved lines and slow subtle effects.
We kept the heading very much uncluttered, faded the title slowly from the background and used curved lines to lead the viewer through the page.
Secondly, we wanted to introduce Moira and the range of treatments that she successfully helps her clients with. Therefore, we incorporated a welcoming video followed by the treatments available. These healing cures were for weight loss, fears, phobias, anxiety, stress and hypnosis to quit smoking.
Thirdly, we supplemented this by using a personal welcome message and why to choose Moira section. What’s more, we included a slider of testimonials from her happy hypnotherapy clients.
Mobile phone friendly responsive hypnotherapy website design was built in. Therefore the website looked great to the visitor whether they were on a mobile phone, iPad, laptop or desktop computer.
Making this custom hypnotherapist website design certainly succeeded in its objective. To create a calm, atmospheric website that directed visitors to the treatment that they were interested in, backed up by client testimonials.
Website design for hypnotherapists user experience
The user experience on any website design for hypnotherapists has to be equally appealing. We therefore made the interface clean and simple to use.
An easy to navigate menu system was complimented by very definitive website sections for videos, information and treatments. Icons and click through buttons made it quick for a visitor to get to where they wanted to go.
Each treatment page had to be one click away and we achieved this throughout the website.
Hypnotherapy website Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is a key factor in any website. A number of hypnotherapy website designers are competing for the top spot.
As the practice itself was in Leamington Spa, we therefore optimised for local search. Every page contained the appropriate, header, title, Meta and ALT tags. What’s more we optimised images for search as well.
On-page hypnotherapist website SEO elements are also crucial to ranking well. So, we also incorporated breadcrumbs, structured data and a sitemap. In this way, search engines are fully aware as to the site structure, levels and layout.
Providing answers to search queries is now an even more key part of SEO. Therefore, in to every treatment page, we provided a comprehensive question and answer format. This satisfies search engines, but also visitors too, so that common questions are answered.
Furthermore, videos are now a very important part of user experience and SEO. Therefore, we included videos for each treatment page to introduce the therapy and its benefits.
Hosting these videos on YouTube kept weight off of the server, so the website still loaded quickly, which is equally good for SEO. What’s more, website discoverability through the popular social channel is also improved, as millions of searches are conducted on YouTube every day.
WordPress hypnotherapy website design CMS
Coding this hypnotherapy website design on the WordPress content management system (CMS) gave more benefits.
WordPress’ ease of use and navigation meant that more pages and testimonials could be added now that the site design was in place.
Project results:
Professional and mobile phone responsive WordPress hypnotherapy website design.
A clean, uncluttered, safe space for potential clients to learn more about hypnotherapy treatments.
Increased client contacts for consultations and hypnotherapy sessions.