Fashion shop in Surrey ecommerce website design
Sassie Style is a women’s fashion retailer based in Surrey. The brand aims to target 18-30 year old women with in-season clothes and accessories. Previously, an eBay business, the company therefore didn’t have its own website. However, growing in popularity, Sassie Style wanted to take their brand to the next level with a professional Surrey ecommerce website design.
Project Overview:
Design and build a responsive ecommerce website design that would showcase Sassie Style’s clothes and automate the sales process.
Services Provided:
- WordPress web design and development
- Website hosting
- Logo design
Bespoke Surrey ecommerce website design
The finished WordPress website design incorporated a number of factors to achieve the results that Sassie Style desired.
Firstly, Sassie Style wanted to showcase their products and offers with big, bold images. We took care of this by not only having large images of the garments throughout the site, but also with a big image slider in the header. Promotions and offers could therefore be targeted at the visitor straight away.
Secondly, the Surrey based brand wanted their customers to be able to easily find the product categories that they were looking for.
We solved this with two different triggers. Firstly, a bold menu bar was inserted underneath the logo. Secondly, large category images were placed underneath the full screen header banner.
Big images were used so that customers could quickly identify each garment category, such as dresses, tops or skirts. What’s more, we broke these in to two separate sections of clothes and accessories to further the ease of finding the correct product quickly.
Social Media is critical to ecommerce fashion brands and Sassie Style wanted to promote their presence as a result. We therefore built in social media follow buttons in to the header and footer of every page. What’s more, to really highlight their Instagram presence, we designed a section in to the home page of images from their latest posts.
Building this whole project with a custom responsive WordPress website design gave Sassie Style the effect that they wanted.
Responsive Surrey ecommerce web design
Mobile phones are now the most used device to access the Internet. Over 60% of visits are from a handheld device and so websites have to be scalable for the small screen.
All of our websites are responsive and so look great on any device. Our responsive Surrey ecommerce website design takes in to account the differences between each screen size.
Sassie Style therefore had a great look on mobile phones, as well as for desktop, laptop and tablet visitors.
Focussing on User Experience
Building on the clean and fashion-centric user interface design, we spent an equal amount of time focussing on user experience. We wanted Sassie Style customers to have an enjoyable and easy journey through the website when looking for and buying clothes.
The product pages made it easy for customers to see the designs close up and choose their preferred size and colour. What’s more, adding clothes to a basket with one click and quickly being able to get to the checkout supplemented the easy shopping process. Less abandoned shopping carts equals more sales.
Monitoring stock around the clock
Sassie Style wanted to automate their sales, payments and stock monitoring. We therefore, built the website on WooCommerce in order to give them the control that they wanted.
As orders come in, payments are easily processed through Stripe or PayPal, confirmation emails are automatically sent out and stock levels are instantly adjusted. Perfect for an up and coming business that wants to automate its work processes.
New logo design
Sassie Style wanted to compliment their slick new website with a professional logo design.
The brand had previously used an online logo maker for their eBay business. However, the company now wanted to have a more unique and striking presence that they could use across all of their marketing channels.
We were happy to take on the challenge to help them stand out and continue to build a brand presence. After considering several options, they choose a highly impactful typeface logo design.
WordPress web design CMS
The project was built on the WordPress content management system (CMS) to give Sassie Style and whole range of benefits and control.
Once the ecommerce website design had been built, Sassie Style could upload new clothing items that slotted seamlessly in to the design. What’s more, prices could be changed, stock updated and sale items added. Subsequently, new pages could be easily added to promote sales, promotions, new seasonal lines or offers.
Overall. Sassie Style was a really positive Surrey ecommerce web design project to work on that saw a great finished product for a growing business.
Project results:
Professional and responsive ecommerce website design built on the WordPress CMS.
A great online shopping experience and easy product ordering for customers increased sales.
Increased business profits and growth.