Mobile phone repair is big business. Well-optimised local mobile phone repair SEO is therefore imperative when potential customers are searching to get their handheld device fixed.
We recently completed a successful mobile phone repair SEO project for a well-established brand in Norwich. The company came to us after having moved up in the search rankings after some previous work, but couldn’t crack the top positions. They really wanted to be the go-to solution in the city for mobile phone fixes.
Struggling with search
The company had previously implemented some SEO work. A rise up the search engine rankings was the result. However, they had hit a ceiling when it came to breaking in to the top three positions.
Therefore, the brand wanted us to help with optimising their website for their search term – mobile phone repair Norwich. What’s more, they also wanted to rank higher for the associated screen repair and battery replacement terms for the major brands such as iPhone, Samsung and Huawei.
Local mobile phone repair SEO solution
After auditing the website, a three-phase Search Engine Optimisation plan was put in to place.
Firstly, there were a large number of quick wins that could be implemented to the website structure. Secondly, optimising the website itself for their main and associated keyword search terms. Finally, a longer-term approach to generate more backlinks and helpful blog content.
Quick mobile phone repair SEO wins
The website structure needed to be tightened up. This saw a great number of small SEO quick wins that really mount up in search.
1. Image optimisation
ALT tags are essential for images to give an accurate description of what they are and their purpose. Very few of the website images had these in place, so the first job was to optimise these along with the appropriate image title tags and descriptions.
Excessive image size can also be an issue. Google likes fast loading pages and optimised images contribute to this. Therefore, we also optimised each image on the website to speed up page loads.
2. Website speed
Page speed is a crucial ranking factor. After running several pages through Google’s PageSpeed Insights tool, we found some issues.
We started by straightening these initial problems to improve the speed score. Several of these were related to image size, server response, website hosting and file delivery.
What’s more, previously the website was cached by several different WordPress plugins. Each plugin was stepping on each other’s toes, thus slowing the website down. We therefore straightened that out by using just one plugin to cache, minify and optimise the website’s pages.
Once finished, the page speed score had risen from 60 up to a much more respectable 93 out of 100.
3. Meta Descriptions
Meta descriptions are essential to tell search engines what the website page is about. What’s more, the description is where keywords that the page wants to rank for should definitely be found.
Each page on the website had a Meta description. However, not all were optimised in the way that they should be for their associated keywords. We therefore set about addressing this for each page on the website.
4. Google My Business
Having an active Google My Business profile gives two quick wins. Firstly, customers can find the business as it‘s listed on Google maps. Secondly, it allows interaction with clients through reviews and posts.
In order to leverage this tool, we stepped up the work on the profile. Increasing the activity can often correlate with appearing in the local pack.
Breadcrumbs are important to give both search engines and website users direction and structure. So, we fixed this by implementing a breadcrumb trail for each page.
Sitemaps are just as essential as breadcrumbs when it comes to structure for crawlers. The website didn’t have an XML sitemap, so we subsequently set one up and submitted it to the main search engines.
7. Robots TXT file
To round out the structure overhaul, we set up a Robots TXT file to give search engine crawlers direction, whilst also linking to the sitemap.
Improving the mobile phone repair website SEO
The second phase saw us tighten up the content on the website itself for local mobile phone repair SEO.
In order to tackle this, we made sure that each main keyword term had a dedicated page. The strategy saw us install a page for each top-level search term from the main keyword down to the associated model repairs, for example, iPhone screen repair.
We also sprinkled keywords through the mobile phone repair model pages as well. This was to get specific with each available repair, such as iPhone 11 screen repair or iPad Pro 12.9 inch battery replacement.
Furthermore, we also optimised the blog posts that were on the website. Each blog post was given a more SEO friendly Meta description. The text of each post was also adjusted and smoothed out for search.
Local mobile phone repair SEO results
Results from SEO practices can take varying amounts of time to drift through in to search engine ranking positions. However, all of the adjustments saw the company rank at the top for their main keyword term within a few weeks.
What’s more, the brand also now regularly appeared in Google’s local pack. Highly beneficial for potential customers that want to quickly find local phone fixers close by.
Furthermore, the brand ranked first in both mobile phone and desktop search. Mobile searches are now more frequent than desktop, so its highly important to rank well on the small screen as well.
The company also started to rank well for the associated search terms, such as iPhone or Huawei screen repair. What’s more, the product pages themselves, for example iPhone 11 screen repair, also ranked either first or second for local searches. Two pages ranking for each search term drove more traffic and increased the credibility of the company by appearing twice.
Local mobile phone repair SEO phase 3
SEO is a constantly moving process; therefore the good work isn’t stopping there. We’re continuing to optimise the website by increasing the number of backlinks and mentions, whilst also stepping up the on-site content by increasing the blog post frequency.
Mobile phone repair SEO conclusion
The campaign was highly successful and now continues to evolve for our mobile phone repair SEO client. The number of orders they now receive from local customers has increased by 250% as a result of the work done so far and continues to rise.