It’s a cornerstone of the Internet, but what is the WordPress web design platform and what can it be used for?
What is WordPress?
WordPress is a content management system (CMS) for web development work. In non-geek speak, it allows designers to store any kind of content to be viewed online and then serve it to the website’s visitors.
Amongst WordPress’ many benefits is that it cuts down on the number of lines of code that need to be written. Web design work with the platform is therefore more cost effective to a vast number of businesses.
WordPress is without doubt the most powerful website CMS in use today. The system is the chassis that consequently allows us to build unique and custom web designs. What’s more, along with the aid of website hosting, it can be used to build any kind of Internet site.
Why WordPress is good
The platform is certainly the number one content management system with great reason. WordPress is good because of three core benefits.
Friendly CMS
Once the website is built, the friendly WordPress CMS makes subsequently adding new content easy.
Cost effective
Less lines of code need to be written so costs are reduced as a result.
SEO benefits
WordPress was built with keyword ranking in mind and therefore is the best CMS for Search Engine Optimisation.
The leading web design platform
Launched in 2003, WordPress now powers 35% of all websites on the internet. Big name brands such as MTV, Sony Music, Walt Disney, Microsoft, Marks and Spencer, Mercedes Benz, Bloomberg and Usain Bolt all use the platform as part of their online presence.
The reasons behind WordPress’ popularity are its versatility, scalability and design potential.
WordPress is versatile
WordPress is incredibly popular due to its versatility, as it can be used to build a vast array of website designs. As a result, anything from a small business website through to taking bookings, making appointments and online shopping are possible. In the right hands, a WordPress website can therefore be customised and moulded to suit any business purpose or create a multitude of inspiring designs.
One of the most common programming languages around, PHP, is at the heart of WordPress. Complimented by HTML, CSS and JavaScript, any website design or layout is therefore possible. These languages are the cornerstone of website development and the versatility of WordPress thus allows coders to harness its potential.
WordPress is scalable
The platform is highly scalable. As a result, when a business grows, WordPress can easily meet the demands of more traffic and visitors. It’s why large organisations and big name brands also use it.
WordPress equally lends itself to integrating with Content Delivery Networks (CDN). A CDN allows for blazing fast page load speeds worldwide when global scalability is needed. As businesses cross borders, a CDN can thus dramatically cut down page load times wherever in the world customers are. Furthermore, WordPress integrates with the system perfectly.
WordPress is great for web design
The platform certainly doesn’t limit a website designer’s potential to create. Any kind of design, style or feature is possible, therefore meaning that the possibilities are endless.
We focus on user experience based WordPress web design. As a result, we not only design websites that look good, but are centred on making everything easy for the user. What’s more, our designs are based around the results and actions that you want your customers to take. For example, showcasing a restaurant’s food and making booking a table as easy as possible.
Why WordPress is good for SEO
The WordPress platform also lends itself to good Search Engine Optimisation (SEO) practices. WordPress is therefore a great option for skilled SEO operatives to work with in order to boost the Google rankings of the websites that they build.
Why WordPress is the best CMS for SEO
Structured markup
WordPress uses proper structured data markup so search engines can therefore easily understand what website pages are about.
SEO friendly links
Links can contain keywords so search engines can thus find and index them.
Tags and headers
Title and heading tags give structure and also convey important information to search engines. WordPress is likewise great at communicating these.
Content handling
Multimedia content is handled by WordPress with ease. Videos, images and text are all marked up correctly to be digested by search engines.
Optimised images
Image optimisation is a key SEO ranking factor. WordPress saves a variety of sizes so the best one can be served. What’s more, ALT tags and descriptions can be added to further enhance them for search.
Mobile optimisation
Websites have to work on mobile devices to rank highly in search engines. Fortunately, WordPress is so flexible that it takes responsive designs in its stride.
WordPress and Google Analytics
WordPress also interacts nicely with Google Analytics. It’s imperative that small business owners know where their traffic is coming from, and furthermore, how their website is being interacted with. Google Analytics can therefore give valuable insights in to what is and isn’t working.
Analytics thus eliminates guesswork and allows decisions about the site to be made. Traffic sources can be optimised as a result. What’s more, underperforming areas can be improved.
Can WordPress be used for ecommerce?
The number one reason people shop online is that they can purchase products and services twenty four hours a day. Having a website is thus key for any business that wants to grow.
WordPress is an excellent system for ecommerce as it can handle all of the database calls involved in online transactions. What’s more, the platform can integrate with payment systems such as Stripe and PayPal.
Ecommerce website designs built on WordPress thus will not only allow your business to be open 24/7, but also give you added SEO and scalability advantages.
Can WordPress host my website?
Yes, if you run a business then a WordPress web design will be more than capable of hosting your site.
Entrepreneurs, start ups and small businesses all use the platform to run their commercial operations. The scalability, versatility and affordability of a WordPress web design certainly makes the platform an ideal option.
Our WordPress web design work
WordPress websites can be developed in to something truly unique and special. It’s why we favour the platform and are therefore passionate about using it to launch some inspired designs for our clients.
Take a look at some of our recent WordPress web design projects to see what we’ve been working on.
Why use us for your WordPress web design project?
We’ve developed a great reputation as an agency who are a go-to small business WordPress web design specialist.
UK based
We work with businesses to help them succeed. We’re also on hand to talk to when you need us.
Creative and affordable
We craft all of our websites from scratch for a fixed price.
Transparent pricing
Our prices are fixed and transparent. So, what you see in our price plans is what you will pay.
Communication
We’ll certainly keep you updated with the progress of your WordPress website design. We’re a small team so you’ll get to know us all.
Face-to-face
Developing small business website designs sees us meet most of our clients face-to-face. We find relationships develop better that way.
Easy to work with
We talk in plain English and are only a phone call, email or face-to-face meeting away.
On-going assistance
We can provide on-going assistance with our maintenance program to ensure your WordPress web design keeps working for you.
WordPress specialists
We build all of our sites on the WordPress web design platform for flexibility and scalability.
Your profit is our priority
Our goal is to build a website that will consequently boost your bottom line.