Good SEO copywriting can give your business a natural lift up the search rankings, driving potential customers to your door.
SEO copywriting can help you boost your online presence in the search engine rankings. But what is SEO copywriting, how is it different and why is it important for your website?
What is SEO Copywriting?
SEO copywriting is the technique of producing website text that does two things. Firstly, it reads well and it persuades the page viewer to take action. Secondly, the text features optimised words and phrases that rank well with search engines.
Sounds easy enough, but this doesn’t mean you can constantly repeat a keyword and expect it to rank well. Good search engine optimised copywriting must be well-researched, well-written, structured, informative, solve problems and contain a variety of media.
How is search engine copywriting different?
Traditional copywriting is solely produced for humans. The words are crafted to entertain, persuade and inform. The goal is thus to engage the reader, enlighten them and potentially encourage them to take a particular action.
SEO copywriting builds on the traditional method by adding in an additional layer for robots. Search engines crawl the website text looking to understand and therefore categorise it. This process is where headings, content mark-up, structure, depth of information and problem solving are all important.
There are many factors that influence search engine optimised writing. However, when done correctly, SEO copywriting provides a boost in the rankings for the right terms. It also persuades website readers to take action, which can convert them in to a customer.
How SEO copywriting can help businesses
Using the search terms that your potential customer is looking for, combined with writing engaging content, can lead to big gains for businesses.
Compelling copywriting that is optimised can lead to:
- Increased sales, sign-ups or registrations.
- Improved brand recognition that boosts awareness of the business.
- Establish the company as thought provoking or knowledgeable.
- Become the go to source for locals.
- Casual visitors can be turned in to new customers.
Optimising written content for search engines can therefore see a start-up or small business take big steps forward in a short space of time.
To the point!
Make your website’s copywriting stand out from the competition and rise up the search rankings!
SEO copywriting service
If your website is going to succeed then high search engine rankings are essential.
Our SEO copywriting service can help your business rise up the charts. We write for humans, but optimise the copy for search engines. Our goal is to turn interest in to action.
We’ve worked with clients across a number of different industries. As a result, we can quickly get our heads around complex subjects. We’ll produce tailored content that’ll not only meet your objectives, but will also convert window shoppers in to customers.
Not every small business can afford a dedicated SEO copywriter, which is why we offer our service on a per page basis. So, talk to us, as creating compelling, clickable copy is what we do.