We design for humans, but optimise for search engines. Keep Google and your business happy with good Search Engine Optimisation (SEO).
Every business wants to be on the first page of Google’s search results, but only a select few can be. Our search engine optimisation service delivers increased visibility and traffic. We can’t guarantee you’ll be at the top of the Google rankings, but we’ll try our best to get you there.
What is Search Engine Optimisation?
Search Engine Optimisation is the science of improving a website’s rankings in search engine results. In turn, this should bring more visibility to the website and a higher number and quality of visitors as a result.
Good organic SEO is one of the best marketing strategies a business can have as it brings customers to their website for free.
How does SEO work?
Search engines have automated crawlers that scour a website, decipher the page data and decide how to index it.
Search Engines, like Google, use over 200 signals to score their results. Many of these are based on relevancy, popularity, engagement, speed, authority, user experience and mobile optimisation. Score well in these areas and a page will rank well with Google.
Organic search ranking techniques
Google’s goal is to provide the most relevant answers for its users searches. Therefore it’s often best to start here and work back. The correct amount of keywords, quality written content, social shares and links are a big part of making this happen. However, there are plenty more on-page SEO techniques that can be implemented.
These are a few of the factors in an on-page SEO review. However, doing just these factors well can lead to big gains in the search rankings.
What is Local Search Engine Optimisation?
Local SEO is a targeted way of marketing to a local audience. The strategy is all about increasing search visibility for businesses that serve their community face-to-face. This tactic is for companies that have a physical shop or operate in a certain geographical area.
The benefits of local SEO
Google is increasingly showing results that are not only relevant to a user’s search term, but also their vicinity. What’s more, half of customers that make a local search visit the store within one day. There are thus real gains in visibility, sales and a brand’s local reputation to be had.
Local SEO also has benefits for your customers too. Make their experience memorable, easy and convenient and they will reciprocate with repeat business. What’s more if they have directions to your location, as you are listed on Google maps, then they are more likely to visit. In fact, 71% of people confirm a store’s address before arriving for the first time.
Building in your store address, opening hours, phone numbers, social media and Google reviews can have further added benefits. Increased and more highly targeted local traffic is a direct result of appealing to a local audience.
When to go with local SEO
When searching for a product or service, Google users are highly likely to go with a local search. If your business is geographically based then local is where you should be targeting.
Need help with your Search Engine Optimisation?
When building websites, we shouldn’t just think about the users, but equally the search engines too. We use data to determine our SEO strategies and then our expertise to tweak it for each individual business.
If you’d like a deep-dive in to your Search Engine Optimisation strategy then talk to us to see how we can help.
Frequently asked questions about Search Engine Optimisation
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We’ll help you build relevancy with tried and trusted Search Engine Optimisation techniques!
To thrive and survive in the business world today, you need SEO. Whether you have a local business with a brick and mortar presence or you are a niche company with a specialized audience, you will fail without SEO.