Branding is a vital part of the marketing strategy for any business. Good branding helps potential customers get to know your company, what it does, and more importantly, what it stands for. As a result, your Surrey business website branding should generate a positive reaction in people based on their experiences with your company.
What is branding?
Branding is the process of creating a clear and unique image of your company and subsequently its associated products or services. It gives meaning to a specific organisation thus creating a clear picture that portrays the company in a customer’s mind.
The concept is based on what values are important to your brand and consequently what mission your company is aiming to achieve. Therefore, it’s not just the physical features that make up a brand, but also the feelings that consumers develop towards it and its products.
A product can be copied, but a brand is unique. It is therefore this distinct advantage that good Surrey business website branding can leverage.
Why is branding important for a Surrey business website?
If you create a high quality branding strategy then chances are that your target audience will get to know your brand’s name, logo and colours. Consequently, this can lead to more direct hits on your website, as well as click-throughs in search results from brand recognition.
Having a good Surrey business website is equally important for your branding. A clean and easy to navigate website, along with a great user experience, generates feelings of goodwill towards your brand. The ability to easily find information or buy products will keep customer’s returning. Furthermore, happy customers are more than likely to refer your business to others.
But how do you create a high quality branding strategy?
Tip 1: Keep you brand’s message consistent
The most important element of any branding strategy is to stay consistent. Work out your brand’s mission, ethos, style and message; then weave it in to every element of the business.
These cornerstones of your brand should go in to everything that you do. From designing the logo, choosing colours, deciding on images through to creating the website, your brand should therefore be at the heart of everything.
Consistency helps potential customers recognise and recall your brand. Repeating these messages equals recognition over time and increased brand awareness as a result.
Tip 2: Use your logo
Your logo is the backbone of your brand. It is the stamp or seal that signifies the quality of the product or service.
Ideally, your logo design should stand out. However, it’s very easy to have a generic cookie cutter logo that gets lost in the crowd. Furthermore, your logo design needs to be quickly recognisable and easy to recall.
Some of the most recognisable brands have very simple logos: Apple, Nike and Facebook for example. So, a logo design doesn’t need to be complex.
Once you have your logo, use it. Present it everywhere you can, including on your website. What’s more, include a favicon of your logo as part of your Surrey business website branding. Google has added favicons to mobile search results. Therefore, it’s great marketing visibility if your logo is alongside a search result.
Tip 3: Use images and colour
Images are an important aspect of your website and brand strategy. Choosing the right images to associate with your brand develops a positive feeling that gives you an edge. Consistently picking illustrations and images that fit with your brand can subsequently lead to customers instantly recognising you.
The same goes for colours. Choose good brand colours and stick to them in all of your communications to equally build a consistent visual brand.
Tip 4: Consider social media
Social media is vitally important to many businesses and your Surrey business website branding needs to extend to these as well.
Social media channels offer the chance to increase the visibility of your brand. Therefore your company logo and colours, as well as any associated use of images, need to be consistent across these channels too.
Display your social channels in a clear and visible part of your website. What’s more, if a feed, such as Instagram, is important to your business then show this too.
Tip 5: Create a good about page
To get customers to connect with your Surrey business website branding they need to know what you are all about. Therefore the easiest way to communicate this is through a good “about us” page.
Visitors can then consequently gain a deeper understanding of who you are and what your brand is all about. Furthermore, it’s important to give this a real human element so that potential customers can engage more with the brand and what it stands for.
Conclusion on how to improve your Surrey business website branding
If you develop a good brand strategy, people will remember and recall your website as a result. Consistency is the key to any brand’s success and the most important lesson of all.
Positive emotions and feelings of goodwill towards your brand are very powerful tools. Therefore, having a good Surrey business website branding plan is imperative when building your online offering.