Brand colour psychology plays an important role in how your business is perceived. Choosing the correct ones for your Surrey business logo design or website project can therefore attract the right customers.
Colour can certainly affect how people think and feel about a brand. Ninety per cent of snap judgements are based on colour alone as a result. Therefore, careful consideration must be given to colour choice when designing your brand’s logo and planning the website.
Brand colour psychology can thus be used to help build a strong and relatable brand for your Surrey business logo design and website project.
What is brand colour psychology?
Brand colour psychology is the study of how different colours affect our emotions and behaviour. Colour meanings can thus have an impact on why we prefer certain brands to others.
Why is brand colour psychology important in Surrey business logo design?
Colours evoke feelings and therefore it’s important to think carefully when selecting the ones for your business logo design Surrey. What emotions do you subsequently want customers to associate with your brand?
Choosing the correct overall colours can be the difference between your brand standing out from the crowd or blending in to it.
Good colour choices also begin to create a holistic approach. The company website design should follow suit as a result. However, marketing material and printed literature should all use the same colour palette so that the brand can be recognised anywhere.
What your brand colour says about your business
When it comes to your Surrey business logo design, let this be a guide for the direction of your colour palette.
What emotions do you want clients to therefore associate with your business?
Red colour logo design
Red is the most intense colour overall in brand psychology and grabs attention. It is therefore associated with being bold, energetic and exciting.
Red stands out and thus should be used in the correct way for any Surrey business logo design. The colour can also signify danger and so needs to be used with caution when making up a colour palette.
Orange colour logo design
In brand colour psychology, orange evokes feelings of confidence, cheerfulness and friendliness.
What’s more, whilst not as attention grabbing as red, orange is a warm colour that still can be used to stand out. Its warmth is used to convey friendliness and an outgoing nature. The colour therefore sits well with brands that want to evoke these emotions in their customers.
Orange is therefore a good colour choice for Surrey business logo design projects that want to convey these youthful, friendly and cheerful characteristics.
Yellow colour logo design
Optimism, clarity and warmth are key emotions consequently associated with yellow colour logo design psychology.
The colour is frequently associated with positivity, happiness and summer. Yellow stimulates creativity and joy. The colour therefore resonates with brands that want to conjure up feelings of pleasure and enlightenment in their customers.
What’s more, yellow is often combined with red in Surrey business logo design projects. Red subsequently adds excitement to a stimulating and creative yellow. colour
Green colour logo design
In brand colour psychology, green colour is associated with nature. As a result, it projects a peaceful, fresh and healthy image.
Brands that want to convey a natural or outdoor message to their customers will frequently therefore choose green. Likewise, many Surrey business logo designs that incorporate green want to convey the wholesomeness and goodness of their brand.
Brown colour logo design
In brand colour psychology brown is an earthy colour connected with simplicity and durability. The colour stirs up emotions of comfort, security and being down to earth as a result.
What’s more, brown is often used with yellow and green in business logo design Surrey concepts. All three colours consequently have natural connotations and can convey simple, healthy and wholesome down to earth brand.
Blue colour logo design
Blue colour is used to stir up emotions of trust, dependability and strength. Moreover, it is the most liked brand colour as it represents consistency.
Surrey business logo design symbols that want to convey reliability, respect, loyalty and confidence will therefore often choose a blue colour palette.
If your business wants to promote quality, safe and reliable products then a blue-based logo design is often the way to go.
Purple colour logo design
In brand colour psychology, purple is a royal colour. As a result, it is associated with sophistication and regal higher end items such as perfumes and jewellery.
Surrey business logo design projects that want to convey luxury and sensuousness will therefore often use purple as their brand colour.
What’s more, purple is frequently used as an accent colour in brand logos. These companies similarly want to convey a dignified or even mysterious nature to their brand.
White colour logo design
White colour highlights innocence, goodness, cleanliness and humility. As a result, it is associated with being pure and virtuous.
White colour is thus used for backgrounds in website design as all colours stand out on it. However, in logo design, white colour is frequently used for logos on black backgrounds. All companies will therefore have a white version of their logo for this case or for use in monotone print situations.
Black colour logo design
In brand psychology, black colour logo design is timeless and evokes emotions of being powerful and sophisticated.
The colour is frequently used by businesses that subsequently want to associate feelings of elegance, authority and class with their brand. Surrey logo design concepts that want to stir up these sensations in their customers should consider black.
Grey colour logo design
Complimenting black, grey colour logo design is centred on emotions of balance and calmness. Therefore, in brand colour psychology, its emotional response is neutrality as it sits nicely between black and white.
The colour is thus used by Surrey business logo designs that want to create a strong, steady reaction from clients. Grey is also used with black for a feeling of timeless elegance and white for its virtuousness.
What does brand colour psychology say about your Surrey business’ logo design?
Overall, brand colour psychology plays a crucial role in evoking the right feelings and emotions that are associated with your brand.
What’s more, psychologists have studied the effects of colours for many years. The research has consequently found a strong correlation between them and our emotional response. Colour is therefore a crucial part of any brand in determining how it is viewed.
Surrey business logo design projects can therefore learn a lot from colour psychology and use it to create a whole brand ethos. The colour palette can then be extended to the website design and marketing materials to create a consistent brand message.
Consistency is key to conjuring up the same emotions in customers so that these are instantly connected with your brand. A good Surrey business logo design will form the foundation of your brand’s identity, what it stands for and what you do.