Making the house extension builders website design
AD Builders are a well-established Warwickshire company, specialising in house extensions, loft conversions and also home modernisation. The firm has a long and happy client list and has been renovating houses for over 25 years.
Whilst AD Builders have modernised hundreds of houses over this time, their website was in need of an update itself. We therefore set about making a house extension builders website design that would showcase their work, highlight client testimonials and perform well in SEO.
Project Overview:
Make a builders website design that would showcase the services and work of the company, whilst also highlighting testimonials and optimising it for search engines.
Services Provided:
- WordPress web design and development
Rebuilding the website
The finished WordPress builders website design certainly achieved the effect that the company wanted.
Firstly, we showcased the building work by having big images across the website. Starting with the featured sliding header on the home page, which circulated through the main building services offered – extensions, loft conversions and renovations. A separate page was then created for each of these services, again with plenty of images of previous construction work projects.
What’s more, we also created a gallery of completed projects on the homepage, which led to a dedicated portfolio page.
Client testimonials were another feature that the house extension builders website design subsequently needed. In order to achieve this, we built in a revolving testimonial slider in to the home page. Furthermore, we had a dedicated page of client reviews, which led to a contact form that interested customers could use to solicit more information.
Finally, builders website SEO was a big consideration as the company wanted to rank well in Google. We design all of our websites on a solid SEO foundation. However, we also built out special pages for each of the search terms that they wanted to rank for. These categories were namely house extensions, loft conversions and home renovations in Kenilworth, Warwick and the surrounding areas.
Making this custom house extension builders website design on the WordPress platform certainly gave the company what they wanted.
User experience on the builders website design
We wanted the user interface to be both clean and simple to navigate. We used a very a contemporary and therefore easy to view menu system that was prominent in the header.
The menus were complemented by plenty of white space to thus keep the website itself as uncluttered as possible. The objective was not to overwhelm the visitor, but to engage them with strong visual elements and subsequently guide them to request a quotation.
House extension builders website design SEO
Search Engine Optimisation (SEO) is certainly crucial in the design of builders websites. A large number of local builders are competing to come up in a Google search, so being top of the pile counts.
We therefore built the website on a sound SEO foundation with the appropriate structured data mark-up. We also incorporated a sitemap and breadcrumbs so search engines were fully aware as to the site structure, levels and layout.
Furthermore, the relevant title tags, Meta descriptions, ALT tags and keywords were built in to each page. What’s more, images were optimised with carefully written search friendly tags and small file sizes for loading speed.
The overall result was a website that ranked first in search for when customers were looking for a local builder in Warwickshire. In addition, the company now ranks first or second for house extensions, loft conversions and home renovations amongst local searches too.
WordPress builders website design CMS
Coding this house extension builders website design on the WordPress content management system (CMS) gave further benefits.
WordPress’ easy to use image upload feature allowed the builders to post new project images to the website gallery. What’s more, they could also add further client reviews and testimonials.
The company was already a firm favourite amongst builders in their local area, now they have a newly renovated home themselves that they can be proud of.
Project results:
Professional and responsive house extension builders website design built on the WordPress CMS.
Increased quotation requests for construction and renovation projects.
Increased business and client numbers.