Restaurant website design
Kazan Japanese Restaurant is located in the heart of London. The head chef loves to provide his diners with authentic and tasty Japanese food.
The Restaurant didn’t have a website, but were referred to us by another happy customer who recommended the Powred team.
Kazan wanted a WordPress website design that would put their food front and centre, which would also get customers to book a table. The restaurant wanted to convey this in a friendly and personal manner, similarly to how they run their business.
Project Overview:
To build a website that not only showcased Kazan’s food and friendly character, but also to drive online bookings.
Services Provided:
- WordPress web design and development
- Website hosting
- Branding
- Logo design
Bespoke website design
The WordPress website design incorporated a number of mechanisms to achieve the effect that Kazan Japanese Restaurant desired.
First of all, we put the food front and centre. The restaurant prides itself on its great Japanese barbecue, so we got that across immediately. A big banner image of meat on the grill was therefore incorporated in the header. Images of the tasty food also flowed through the page. Popular dishes and a gallery were built in to the design to get the website visitor salivating.
To convey Kazan’s friendly and personal touch, we consequently used a few tactics. Firstly, an image of the head chef was high up on the homepage to welcome potential diners. Secondly was the “come and join us” message that was incorporated in to the header and the footer. Thirdly was the use of testimonials on the homepage from highly satisfied diners.
Linked to the prominent “come and join us” banners were buttons to book a table. Kazan Japanese Restaurant currently use Open Table to manage their reservations. So, we linked the booking buttons up to that so that they could continue to run their current reservation system.
Building the website with a unique and custom WordPress web design allowed us to achieve the effect that Kazan Japanese Restaurant wanted.
UI/UX
Kazan wanted some Japanese culture incorporated in to the design. We did this through the user interface (UI) with the use of wave brush strokes that were inspired by Hokusai’s wave. As a result, these flowed throughout each page as subtle separators.
We wanted the user experience (UX) to be equally pleasing. Therefore we built in easy to use navigation. What’s more, strategically placed buttons to drive visitors to book a table or view the food menu complimented this.
The food menu was another chance to display more delicious Japanese dishes. Not content with just uploading a pdf of their menu, Kazan wanted to go that bit further. Therefore, we set out each dish with a nice image, description and price so there was no need for the website visitor to download or display a pdf of the menu.
Kazan Japanese Restaurant new logo design
What’s more, after the website had been built Kazan Japanese Restaurant were so delighted that they asked us to redesign their logo. To keep the brush stroke theme going that we had built in to the website pages, we therefore incorporated it in to the new logo design.
WordPress CMS
As the website was built on the WordPress content management system (CMS), Kazan could upload new dishes or alter the prices quickly and easily. The staff could do this each time anything changed without having to upload a new pdf of the menu.
A fun project to work on that saw tremendously positive results for Kazan Japanese Restaurant.
Project results:
Professional, modern and custom WordPress website design with clear calls to action.
Clear calls to action increased online bookings.
Easy to update website built on the WordPress CMS.