Your website is the first point of contact that many potential customers will have with your organisation. Therefore, an investment in a professional Surrey website designer frequently pays dividends over do it yourself solutions.
Creating a first company website can often be a cost-minimising exercise. Small businesses and start-ups have plenty of other initial and on-going expenses, so why spend on the website? Plenty of free templates and website builders exist, so why not just use these?
However, what seems like a quick and simple solution, can be limiting to a business in the long run. Cheap templates and website builders often don’t give much flexibility over design and layout. What’s more, these tools are often not optimised for mobile phones, which are now the biggest source of Internet traffic.
Hiring a professional Surrey website designer may seem like a cost to start with. However, a good professional website designer is an investment. One that will pay off greater in the long run over a cheap template or website builder.
Why?
High quality web design
Your website is the face of your business and one that many potential customers will visit. Therefore, is the website one that they like the look of that gives them a good user experience? Or will they instantly hit the back button or close the browser?
A professional website designer will give your website that unique look that templates and builders just can’t. Your business will therefore stand out in what can be a competitive market place.
Furthermore, a professional web design will make your business look more of an expert and trustworthy, while also conveying this to your customer base.
Attract more customers
What’s more, the user experience and customer journey from first page visit to purchase and check out is carefully considered by a professional.
Landing pages, incorporating SEO, ease of navigation and the ability to quickly purchase or make a booking are all advantages that a professional designer will bring. As a result, the customer experience with your Surrey business brand improves and gains wider traction.
Professional Search Engine Optimisation
Search Engine Optimisation (SEO) is now the crux of any business website. Ranking well in search engines can see dramatic improvements in customer numbers.
Good practices are paramount and a professional Surrey web designer will build every site on a rock-solid SEO foundation. Therefore the website is not only found in search, but also doesn’t turn potential customers off when they click through.
Mobile responsive web design
More customers than ever are shopping on tablets and mobile phones. A website therefore has to be highly responsive for different screen sizes. A professional web designer will ensure that the site looks good on all devices. In addition, they will also guarantee that the ease of user experience and navigation through the website remains equally positive.
Flexible and scalable
Businesses often choose a cheap template or theme based on the way that it looks without considering how it will work for them.
A professional Surrey web designer will consequently build a site based on your business’ objectives, goals and key performance indicators. The designer will also ensure that it is flexible to cope with all of the needs of your business.
Furthermore, the website is also scalable to grow with your business. A professionally designed website should be able to handle more products, services, customer numbers, order processing, appointment bookings and more.
Gain a competitive advantage
A professionally designed website that is flexible and scalable has the added benefit of competitive advantage. Standing out from your competitors with a professional design is one thing. However, the efficiency gains to back-end processes heavily outweigh a DIY or template solution.
Save your business time
Templates and website builders can get your business online, but adapting them to get the look and feel that you want is often infuriating. What’s more, they frequently slow a website down with bloated images and code affecting potential SEO wins.
A professional Surrey website designer will not only save you time with the site setup, but also in its on-going functionality. Order processing can be automated, bookings can be made and paid for upfront or confirmations and reminders automatically sent. All built-in efficiency gains for your business to save time and money due to an investment in a professional website designer.
Why hire a professional Surrey website designer?
The responsive design and SEO gains from hiring a designer are the two biggest factors that should encourage a business to invest in a professional. A reliable, scalable and time saving website are further benefits that shouldn’t be overlooked. The competitive advantages gained can be enormous, giving you back more time to run your business.
Most importantly, remember that there are plenty of questions to ask before hiring a Surrey website designer to ensure that they are a good fit for your business.
Overall, a professional Surrey website designer shouldn’t be considered a cost, but an investment in the long-term success of your business.